The New England Revolution: Planning for an Agile 2011

The theme of 2011 planning continues, building off the idea of Agility that I mentioned in the last post.

And no, I’m not suggesting that the team sign up for advanced calisthenics, Bikram Yoga classes or take ballet (though, after last season’s struggles, I’m not necessarily against any of the above either).

Instead, as I sat in those 2011 marketing planning meetings last week, I was reminded of a key theme that pervades our corporate marketing direction—the idea of becoming more agile. This is not an abstract idea of agility, but rather a reasonably well accepted marketing adaptation of agile development process.

There are plenty of places for you to get information on agile marketing principles, but here is a nice summary. Instead of recreating the depth of that article, there are a few key tenets…frequent status checks and communications built on trusted relationships, around simple repeatable topics, that can deliv...

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