Sylvae
16Dec/150

MLS: How Can the League Improve Its TV Ratings?

The 2015 MLS Cup final drew poor television ratings in both the United States and Canada. It's not surprising given the size of the markets involved but it's still a major issue for the league.

However, Major League Soccer can attract more viewers next season and beyond. It just has to go about it in a more creative and effective manner.

When MLS first began in 1996, a few marquee players were signed, including Mexico international Jorge Campos and legendary Colombian midfielder Carlos Valderrama.

The impact of Campos joining MLS was so massive that he asked for a Ferrari in order to return, per Sports Illustrated.

MLS has tried to appeal to the Latino demographic recently. Giovani dos Santos was signed by the Galaxy, and his international teammate Carlos Vela is linked with a move to the USA, according to the official league website.

It's no coincidence that MLS' best month ratings-wise coincided with Dos Santos' ar...

Read Complete Article at Bleacher Report - MLS
Article is property of BleacherReport.com

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