New England Revolution: 2011 Planning and the Real World

I’ve almost come to peace with the fact that this blog sits idle for long periods of time (especially in the offseason), but am always happy when a thought creeps in that feels worth sharing.

Like many others, I face a pesky day job that must come first and can take a fairly significant amount of time from my whole soccer alter-ego.   But for once, the day job has offered me a relevant theme for a Soccer Soap Box post. What it offered was the better part of a week spent in 2011 marketing planning—something the Revolution is certainly in the midst of as well.

Well, if I’m honest, it was a combination of the day job and some recent news out of the New England Revolution. The primary thing that the Revs did which caught my attention was the recent outreach by the Revolution communications team to the blogger community and its requests for input on content and its social media outreach.

Which...

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