Sylvae
12Jan/110

Philadelphia Union Announces New Team Sponsor

The Philadelphia Union announced a new four-year, $12 million contract with the international baked goods company Bimbo. This is the first company logo to ever be featured on the front of both the home and away Philadelphia Union Jerseys.

 

Background:

Bimbo Bakeries USA got it's start in 1984 when the Brand Grupo Bimbo extended its sales market to California and Texas, buying dozens of local bakeries along the way.  Since then, Bimbo has acquired numerous other brands such as Thomas', Entenmann's, Boboli, and Stroehman Bakeries. 

The company has also been linked to recent rumors with the financially strapped Tastykake Brand. The brand of Bimbo goods is setting 2011 as the major  start to their sales in the United States. The Philadelphia Union is the fifth soccer team to earn the jersey sponsorship from the group. Three teams in Mexico (Chivas, Club America, Monterrey) and one team in Costa Rica (Saprissa) already carr...

Read Complete Article at Bleacher Report - MLS
Article is property of BleacherReport.com

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